Our Story

Most founders do not have a product problem. They have a distribution problem.

Distro exists to fix the hardest, most ignored part of building a company: getting your product in front of the people who need it, every single day.

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Adeyinka Adefila
Founder, Distro

I have watched too many founders build genuinely great products and then go quiet. Not because the product was bad, but because nobody knew it existed. They poured months into shipping, launched to a handful of friends, and then stalled. The bottleneck was never the code or the design. It was distribution.

The usual advice does not help. Agencies want four-figure retainers before they have even understood your business, which is a non-starter when you are pre-revenue or bootstrapping. Strategy tools and consultants hand you a beautiful 40-page deck full of frameworks, then leave you to figure out what to actually do on Monday morning. Plans are easy. Execution is the hard part, and that is exactly where founders get stuck.

I built Distro because I wanted the opposite of a deck. I wanted a system that looks at your business, decides which channels are worth your time, and then tells you what to do today. Not a strategy you admire and ignore, but a short list of concrete actions you can finish before lunch. Comment on these five threads. Submit to these directories. Send these three messages. Publish this post.

That is what Distro does. It turns the overwhelming, abstract problem of growth into a daily routine you can actually keep. Founder-led distribution, broken into tasks small enough to do every day and specific enough that you never have to wonder what comes next.

Our Mission

To give every founder a distribution system they can run themselves, so a great product never dies in silence.