What is Dofollow Link?
A dofollow link is a hyperlink that passes ranking authority from the linking page to the destination page, helping improve search engine rankings. By default, ordinary links are dofollow — there is no special attribute required; a link only stops passing authority when it is explicitly marked nofollow.
When a dofollow link points to your site, search engines follow it and let some of the linking page's authority flow to yours. This "link equity" is what makes backlinks valuable for SEO. The more authoritative and relevant the linking page, the more a dofollow link is worth.
Dofollow is the standard you want for SEO-focused link building, though a natural profile always includes a mix of both dofollow and nofollow links.
Why it matters
Dofollow links are the ones that actually move your rankings, so knowing which links pass authority helps you prioritize your backlink efforts and evaluate whether an opportunity is worth pursuing.
Understanding the distinction also keeps expectations realistic: a high-traffic mention that is nofollow may drive visitors but will not directly lift your search position.
How Distro helps
Distro's backlink builder prioritizes opportunities that pass real authority, so the links you earn through your missions actually contribute to rankings. Get your free growth report to see your backlink plan.