What is Drip Campaign?
A drip campaign is a series of automated emails sent on a schedule to nurture leads or onboard new users with relevant content over time. Instead of a single message, the campaign delivers a planned sequence — each email building on the last and timed to the recipient's stage.
Drip campaigns are often triggered by an action: signing up for a trial, downloading a resource, or abandoning a cart. From there, the sequence guides the person toward a goal, whether that is activating in a product, booking a call, or making a purchase.
Because the emails are pre-written and automated, a drip campaign works in the background, nurturing every new lead consistently without manual effort once it is set up.
Why it matters
Most leads are not ready to buy the moment they first hear from you. A drip campaign keeps you in front of them with relevant value, so you capture the ones who convert later instead of losing them.
For founders, it is leverage: build the sequence once and it nurtures every future lead automatically, recovering revenue that a single follow-up email would miss.
How Distro helps
Distro helps you generate the leads that feed a drip campaign and plan the nurture content that moves them toward conversion. Get your free growth report to see your lead and content plan.
Related terms
Lead Generation
Lead generation is the process of attracting and capturing interest from potential customers through content, ads, outreach, or free tools to build a pipeline of prospects.
Conversion Rate
Conversion rate is the percentage of visitors or leads who complete a desired action such as signing up, purchasing, or subscribing.